eBay has acquired a non-fungible token (NFT) marketplace that has partnerships with the likes of Adidas, Netflix and Adobe.
KnownOrigin, which was founded in Manchester in 2018, has been snapped up for an undisclosed sum.
The company enables artists and collectors to create, buy and resell NFTs via blockchain-support transactions.
Bay chief executive Jamie Iannone said: "eBay is the first stop for people across the globe who are searching for that perfect, hard-to-find, or unique addition to their collection and, with this acquisition, we will remain a leading site as our community is increasingly adding digital collectibles.
"KnownOrigin has built up an impressive, passionate and loyal group of artists and collectors making them a perfect addition to our community of sellers and buyers. We look forward to welcoming these innovators as they join the eBay community."
“KnownOrigin has built up an impressive, passionate and loyal group of artists and collectors making them a perfect addition to our community of sellers and buyers,” Iannone said in the statement. KnownOrigin co-founder David Moore added that the eBay partnership would help “attract a new wave of NFT creators and collectors.” Founded in 2018, KnownOrigin is one of the first NFT marketplaces, and has generated $7.8 million in sales since its launch, according to DappRadar data. NFT sales took a hit in 2022 as market conditioned worsened, but Q1 trading still topped $12 billion.