Cristiano Ronaldo, has inked a multi-year deal with industry-leading Web3 platform Binance. The partnership sees Ronaldo (a.k.a.CR7) join a consortium of high-profile football players who’ve also dived into Web3, such as Brazil’s Neymar and English defender Reece James.
eBay has acquired a non-fungible token (NFT) marketplace that has partnerships with the likes of Adidas, Netflix and Adobe.
Bored Ape Yacht Club (BAYC) creator, Yuga Labs, has been making major moves in the Web3 space. From their purchase of CryptoPunks and Meebits to the ApeCoin drop, BAYC is setting a high bar for other brands in the NFT space.